Freelance

MARKETING CONSULTANT | Creative Strategist

• Gather business goals and collaborate with internal teams, management to provide creative solutions and pitches
• Execute a creative marketing or brand strategy for existing and new digital experiences, including a focus on empathy and storytelling
• Manage projects to ensure they are delivered on time, within budget and meets business objectives; flag challenges and report on successes
• Build engaging marketing and promotional content; write content for websites, landing pages and blogs with search engine optimization (SEO)
• Responsible the development of user experience (UX) – create user journeys, user personas, wireframes; balancing technology and design
• Analytical skills with an insight to diversity and culture; data analysis to improve performance and results
• Develop, organize, and maintain digital assets in library, folder or cloud, including video, graphics, audio, and photography

George Brown College

WordPress & BLOGGING Instructor

• Passionate educator with user-focused lesson plans and curriculum that yielded over 100+ successful WordPress web designers and bloggers
• Prepare coursework, presentations, and teaching strategies to engage students in an interactive learning process
• Deliver lectures and web design techniques, best practices, and content creation for college students
• Provide in-class and remote digital coaching and mentorship; establishing a positive learning environment and responding effectively to the technical and personal needs of each student
• Extensive research in understanding updates in new content management systems

Centre for Education & Training

INFORMATION COUNSELLOR, Social Media Manager & Graphic Designer

• Responsible for social media strategy to foster an inclusive solutions for the community and ensure the brand message is clear and delivered to the appropriate audience; across various social media channels
• Maintain and host website; organize, curate, and prepare online content for Facebook and Twitter using brand-style guidelines
• Design and improve site graphics, navigation elements and keywords for search engine optimization and marketing
• Track progress, user feedback, content performance, create and analyze reports
• Click Here –> Portfolio

City of Mississauga – Economic Development Office – MBEC 

Project and Promotions Coordinator

• Provided direction and design for advertising and print materials to promote the City of Mississauga; prepare content, write and deliver bi-monthly print and online newsletter
• Maintained, create content and update events on the Economic Development website to encourage entrepreneurship and investment
• Prepared delegations for China, Taiwan and India by creating promotional materials for the Mayor and Assistant Director; researched cultural, historical and political affairs for development
• Participated in winning strategies for global marketing awards; and the Economic Strategy and Action plans – researching emerging marketing and social media trends for recommendation
• Created presentations, took photos for international delegations; worked independently and with team members for municipal events with city council and Mayor
• Guide participants between the ages of 15 and 30 years, through comprehensive business plan and launch of their company while in the program; assist individuals in the process of a viable business idea
• Coordinate interactive business and marketing workshops led by an experienced self-employment facilitator/coach; planned philanthropic field trips
• Business coaching and mentoring are provided during the critical start-up phase; distribute weekly stipends to participants

Algoma University

Bachelor of Business Administration

Specialty: Marketing

Google

Google Analytics

Peel Regional Police

Cyber Academy Training

Canadian Awards

Best Blogger/Journalist

Google

Advanced Power Searching Certificate

George Brown College

Human Services Counsellor